Everything Technology Marketing
JANUARY 31, 2012
Now with marketing automation platforms maturing it is becoming easier to filter out the sales-ready leads and keep low-scoring leads in nurturing program until they rise to the level of sales readiness. 5 – Focus on marketing automation The fastest rising category since last year's survey is marketing automation.
Everything Technology Marketing
APRIL 15, 2012
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Everything Technology Marketing
AUGUST 22, 2010
Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven engineering and development, sales, marketing, and operations. Marketing Automation Drives Renewed Focus on Segmentation Market segmentation is experiencing a renaissance.
Everything Technology Marketing
MARCH 14, 2011
1) Focus on the business buyer One of the biggest changes in marketing SaaS vs on-premise software is the makeup of your target audience. One of the biggest factors in the adoption of cloud solutions is that business users can activate the solution quickly, often without having to rely on slow IT resources.
Everything Technology Marketing
JANUARY 1, 2011
3 - Focus on new business generation & revenue With many markets making a modest recovery, which is expected to accelerate somewhat in 2011, marketing focus turns away from cost cutting and customer retention and towards growth and new customer wins. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.
Everything Technology Marketing
OCTOBER 10, 2010
Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.
Everything Technology Marketing
JUNE 12, 2010
New technologies and marketing automation are just one expression and a driver of this change, but it goes much deeper, affecting the way we organize marketing, engage with customers, find new business opportunities, and deliver value to the stakeholders inside and outside our organizations.
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