best Automation Demand Eloqua MQL 
Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.
The Effective Marketer
JUNE 1, 2012
With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.
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The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
ViewPoint
JULY 11, 2011
Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. The sales cycle may grow longer as larger companies are targeted.
PathFactory
DECEMBER 17, 2018
The ‘next best asset’ is often buried in a content hub, hiding behind a gate, or queued up in an email nurture touch for the following week. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. Taking it a step further with automation. And that’s a big problem. Food for thought.
Markempa
NOVEMBER 13, 2018
So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Then you talk with salespeople and it was automation, it was numbers, it was a thousand emails a day. It was, “Hey, did you get my last email sequences?”
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. .&# IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Wait a minute, isn’t that what Content or Inbound marketing is all about?
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