Crimson Marketing

FEBRUARY 3, 2015

“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

NOVEMBER 5, 2015

Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

JULY 9, 2015

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. So a good campaign isn’t going to show conversions in the short term.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100