ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – This is an opportunity for marketing automation and Web CMS to better integrate around CX. – This could also take marketing automation more into e-commerce.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JULY 21, 2015

As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Every Tuesday at 11 a.m.

Analytics 100

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MARCH 11, 2014

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. Less than 30% rate themselves as “best-in-class” when it came to the use of their technology purchases. So what is the answer?

Work Management 100

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ANNUITAS

OCTOBER 1, 2020

Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results. At the most basic level, marketing automation and CMS must be working together. You need more.

Work Management 162

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ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Our clients challenge us on a daily basis to think about how we can make our reporting even richer and our automation even more sophisticated.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100