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Infographic: 4 Ways to Generate Leads with Marketing Automation Software

Crimson Marketing

Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.” Email Drip Campaigns.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. It has more than one step but does get away from the idea of a rigid, branching campaign flow. As you’ll immediately notice, sending the next thing isn’t quite the same as sending the best next thing.

6 Success Factors for Adopting Marketing Automation


Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Marketing automation requires quality content, and plenty of it.

4 Steps to Get Started with Marketing Automation


Getting new software up and running can be intimidating. But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Take a look at the goals you and your management team have already set; which of them lend themselves to applying automation?

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. automation, persona development and mapping the customer journey. B2B Marketing. content.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

It's All About Revenue

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced  Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform  the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. Marketing Automation b2b Consumer

Lead Nurturing for Software Trials


This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. Tip 5: Use Email Best Practices. They signed up.

8 Steps to Guarantee Marketing Automation Success

It's All About Revenue

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Research available marketing automation solutions.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. automation, persona development and mapping the customer journey. B2B Marketing. content.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

It's All About Revenue

Marketing automation is all about conversion-rate optimization. In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign. How is that possible?

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Workflows can manage both marketing campaigns and internal projects. This scope covers email, Web forms, multi-step campaign flows, and CRM.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like and have the system return the best matching results. Leadsius launched its first paid version around July 2013. Among U.S-based

Why CEOs Say Yes to Marketing Automation

Marketing Action

Why all the noise about marketing automation? Ten short years ago, it was rare for a company to have a marketing automation platform in place. Since then, it’s become ever more clear that acquiring marketing automation (and applying the expertise to make it hum) is a huge competitive differentiator. Marketing Automation Lets You Put the Customer in the Center of Your World.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. automation, persona development and mapping the customer journey. B2B Marketing. content.

The 17 Best Keyword Research Tools for SEO and SEM


query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. In Infusionsoft’s case, the fulfillment email (see first thumbnail, below) continues the message, theme, and look of the main campaign, and also gives the reader the option of requesting a product demo.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Too often companies make the assumption that simply the act of deploying a marketing automation platform will result in marketing efficiencies.

5 Ways to Reactivate Lost Leads Using Marketing Automation

It's All About Revenue

In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. We’ll walk through some of the best tactics for achieving this in a moment. With marketing automation software you can fully-automate these offers.

Marketing Automation and SMBs – an Overview

B2B Lead Generation Blog

Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). Why marketing automation software is relevant to SMBs. major factor is how marketing automation can help optimize the SMB marketers time. If you think about an enterprise-level company, automation is almost a requirement to augment the CRM software. Automation does a lot of things under the hood that you just physically can’t do even if you wanted to.

6 Handy Conversation Starters About Marketing Automation

It's All About Revenue

Some marketers may remember the days of printed documentation for the latest software they purchased. Learning that new software was a way to do our jobs better, but those incremental improvements pale in comparison to what’s available today. Listening to a presentation is a great way to learn what other modern marketers have done with their marketing automation systems.

Marketing automation is not marketing strategy


Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  Marketers sometimes see automation as a silver bullet.  So education campaigns are underway.  This worries me. 

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

Want to hear what it’s really like to buy marketing automation? Read an actual user story in Marketing automation—lower your expectations. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? Design lead nurturing campaigns in a Problem to Solution story-telling format using your content.

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Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

by Jon Miller So you’ve decided to buy a marketing automation solution. Of course, we think Marketo is almost always the best solution—yes, we’re biased. But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company. Increased speed and agility to launch new campaigns and landing pages.

Trying GroupHigh for Blogger Outreach Campaigns


have been searching in earnest for a software solution that would be affordable enough to make sense. Then I found an offshore team that worked when — and only when — I needed them and offered me an affordable solution in enough of a timely manner that I could easily work it into the campaign plan. Like spycraft, like sales, like the best hotels and condominiums.

Marketing Automation Integration: Ensuring Critical Connections

CMO Essentials

Ensuring Integration for Marketing Automation: However, the ability to utilize key data points means that you have to be able to acquire and manage that data. What you need is an integrated system that acts not only as a marketing automation platform, but a contact management database and a reporting analytic engine as well. Benefits of automation and integration.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

He is an expert in marketing automation and lead management best practices. Everyone loves a good “Best Practices” list! In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.

Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. Marketers sometimes see automation as a silver bullet.

Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?

Fearless Competitor

According to Sirius Decisions, only 15% of businesses believe they are getting full value out of marketing automation. Buying software is no panacea. Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Marketo has terrific software – powerful and easy to use. Bernard dog.

Can Marketing Automation Save Your Content Strategy?

Content Standard

And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. That’s where marketing automation comes in. Marketing automation tools can take over some of the more tedious aspects of content marketing management, reducing daily demands on marketers while also optimizing those marketing efforts. And a blog.

[Ebook] How Marketing Automation Empowers Small Teams

Modern B2B Marketing

The answer is to automate their processes. Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner. Marketing Automation b2b ConsumerSee, ABCDE!

The Best of the Best: 2015 Video Marketing Awards


This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Previously, BenefitMall would create videos as they saw fit for unique campaigns. Best Integrated Video Marketing Campaign. Winner: Act-On Software. Big time.

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3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. B2B Demand Generation | Lead nurturing and scoring.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

Though today’s marketing automation technology can enable some very sophisticated campaigns (think automated, personalized, dynamically tailored, multi-track nurture streams), some of the biggest ROI from marketing automation, and the shortest time to value, can be achieved simply be leveraging technology to ensure that every lead gets followed up with promptly and systematically.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The bad news was for B2B marketing automation. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. There, Pardot is described only as providing lead scoring and nurture programs, which is a subset of what B2B marketing automation usually offers. What this means is that Salesforce sees B2B marketing automation as just an appendage of sales automation. Here are my observations.

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How to Successfully Launch Your First Marketing Automation Program

It's All About Revenue

For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Properly integrating marketing automation into your organization requires a certain set of criteria, including: Understanding what marketing automaton can and can’t do. Having enough content to fuel your nurturing campaigns. Luckily, there are several core undertakings that all marketers should complete when they begin to use marketing automation software. Connect with him on LinkedIn.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. Where the vendors differ is in the details of how they implement the common features, applying approaches that are generally best suited to one type of marketing organization.

Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Interaction performs the same basic functions as other interaction managers: it receives a request from an external touchpoint that is engaged with a customer, selects the best treatment, and returns the recommendation to the touchpoint. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. - it uses the same offer library for real-time and outbound campaigns. But this doesn’t mean the industry has been stagnant.

Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

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