Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. Overwhelmingly, most of this engagement can be achieved with a marketing automation platform.

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Adobe Experience Cloud Blog

JUNE 20, 2018

Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable and affordable for businesses of all sizes. On the other hand, research from Marketo suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of marketers. Set Up Automation Workflows.

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Adobe Experience Cloud Blog

APRIL 20, 2018

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

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The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Do I need it in order to do lead nurturing?”.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

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Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. I think there’s going to be a major focus on data, specifically automated data management.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Furthermore, the greatest benefits that business leaders expect to see from digital adoption include saving time and money by automating tasks and reducing the need for human involvement.

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Adobe Experience Cloud Blog

MAY 2, 2017

What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. Rather than follow-up with all of them with postcards, the bank’s marketing automation solution can trigger direct mail to only those that did not open the email within seven days of receipt.

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Adobe Experience Cloud Blog

DECEMBER 9, 2016

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. At Marketo, our current agreed-upon SLA for any MQL is 24hrs.

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Adobe Experience Cloud Blog

JULY 12, 2019

If prospects don’t trust your brand and don’t care about your message, they will—best case scenario—simply delete your email without a second thought. They trash your brand to friends and maybe even on social media. Automation should handle the heavy lifting. Automation is how you scale. Sales enablement takes priority.

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Envy

MARCH 4, 2021

M arketing Automation: It doesn’t all need to be manual grunt work! Marketing automation is your best friend. When you automate lead nurturing workflows, you ensure that you always respond at the right time and no one falls through the cracks. Lead Scoring and Marketing Automation Go Hand in Hand.

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Adobe Experience Cloud Blog

APRIL 6, 2017

So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. For our Definitive Guide to Marketing Automation, we prompt visitors to “Get Guide Now.” Provide Social Proof. Try Trigger Emails. But, just like Steph, sometimes you can miss the mark.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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Adobe Experience Cloud Blog

NOVEMBER 5, 2015

As marketers, this proves to be a problem if your marketing organization is still implementing outdated marketing practices that demand too much attention from the tech side of the business. Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign.

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Adobe Experience Cloud Blog

JANUARY 23, 2019

While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity. Nowadays with organic reach harder and harder to achieve on social media, many marketers are realizing that 1,000 email contacts are far more valuable than 1,000 social media followers.

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The Point

OCTOBER 30, 2013

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. You’re not really asking for much. You’ll lose the opportunity to learn more about the prospect.

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DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs.

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Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As humans, we look to others for social proof. This will keep social top of mind as a communication platform worth investing in. Engagement .

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Adobe Experience Cloud Blog

MARCH 20, 2014

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? So in a nutshell, what does marketing automation do, and why should you care? Using Marketo, I can pull this data easily.

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Adobe Experience Cloud Blog

JULY 27, 2016

As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface. While any new solution has a learning curve, the marketing automation platform that you choose can greatly impact the time it takes for you and your team to get up to speed.

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SmartBug Media

MAY 11, 2021

Although these changes don’t happen every year, it’s good practice to revise existing email marketing strategies in order to identify any gaps and then bridge them. In the Asics example below, the email not only displays the product images in the abandoned cart, but it also upsells some of the best sellers in the browsed category.

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Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. They receive enough spam and junk mail as it stands.

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Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

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Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. Marketo Engage. This software helps measure the impact of marketing efforts and drive lasting customer engagement by listening to consumer behavior across email, web, social, and advertising channels.

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Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. Marketo Engage. This software helps measure the impact of marketing efforts and drive lasting customer engagement by listening to consumer behavior across email, web, social, and advertising channels.

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Adobe Experience Cloud Blog

MAY 23, 2016

Identify All of Your Marketing Channels and Determine the Best Combinations. A marketing automation system of record, like Marketo, can enable a 360 degree view of customers and their online as well as offline interactions, so you can truly trigger communications on one channel based on behaviors on other channels.

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Adobe Experience Cloud Blog

AUGUST 31, 2011

Through its use, we are able to automate and simplify the event process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx. Visit us at Booth 817 or visit [link].

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Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing Automation Enables Modern Business Processes.

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Adobe Experience Cloud Blog

DECEMBER 8, 2011

With those two short, sweet definitions, it should be easy to see how game theory could be applied to B2B marketing , particularly through the use of marketing automation. Game theory in advertising campaigns begins with motivation: Incentives are what trigger people’s interest in playing the game.

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markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few. Here’s why.

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Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But how many people around the world use email in 2021—and how can you best reach them? Knowledge workers in the U.S.

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Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. The best part? Now, marketers can trigger a sequence of events based on an in-app form fill out.

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Adobe Experience Cloud Blog

OCTOBER 5, 2015

From the sense of community they instill, to having the best possible rates and fees, to the personalized nature of each employee-customer interaction, it goes without saying that credit unions have mastered customer engagement in the financial services sector. Do more with social media. Leverage marketing automation.

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The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices. Leveraging social media to help maintain mindshare, keep prospects informed.

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Adobe Experience Cloud Blog

NOVEMBER 30, 2011

by Maria Pergolino Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do? Solution: Integrate your marketing automation process for use with social networking.

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Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical. Seed this on Newsvine.

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Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. That’s all terrific.

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