LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

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Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

AUGUST 11, 2017

Today, I use a set of tools that automate these steps. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Let’s cover some best practices. And once I read those, I’ll decide which ones to share to my social networks.

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Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Luckily, you can automate much of this process. How does it work?

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Social Media Activities Media Curation 134

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

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Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Use Facebook’s Pages to identify your best-performing competitors and compare their activity, engagement, and audience growth to your own.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

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Adobe Experience Cloud Blog

APRIL 27, 2018

AI is an umbrella term to describe a suite of unique, but related, technologies that includes machine learning, deep learning, neural networks, natural language processing (NLP), and natural language generation (NLG). Intelligently Automate Repetitive Tasks. What AI Can Do For Content Marketers. Create Content Of High Value.

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Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Content strategy, SEO, and social media are all elements of inbound marketing that can have a great impact on enterprise marketing as a whole. Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Inbound Marketing: Scaling Content for the Enterprise.

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Enterprise Management Lead Scoring Practices Lead Ranking 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

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Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Perhaps the best part of all: You can put your suitcases away because it’s a virtual event. Here’s why we think you should register.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Adele Miller , Global Marketing Automation Manager, IFS. Caitlin Poliska , Sr Director, Marketing & Sales Ops, Adobe Practice Lead, The Pedowitz Group. Christine Zeng , Marketing Automation Manager, American Express Global Business Travel. Delphine Tsiranana , Marketing Automation Consultant, Sportivemind Ltd.

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Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Once you do the research, the best you can do next is to create one or several customer personas. Social media marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 7, 2017

Social media intent data can help fill this blind spot. How is Social Intent Data Used? As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. Of course, there will still be some skepticism around using social intent data.

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Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Like with any social media strategy , you need to envision what success looks like.

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Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Questions you should consider include: What is our policy on social media in the workplace? On the employee side, it will encourage participation because they are getting content that is relevant to their work and will help them advance their social authority in their network. Who will “own” our employee advocacy program?

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Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it?

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Go forth and network.

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Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Martin spun up a social network analysis of her fans, and it turns out that Ms.

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Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

FEBRUARY 15, 2013

Many still struggle with the constantly expanding network of engagement, but the introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels. Evolution of Modern Marketing Automation was created by the Marketo Marketing Automation team.

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Adobe Experience Cloud Blog

JUNE 28, 2012

by Maria Pergolino You’re considering ramping up your marketing results by implementing a marketing automation system , but know you’ll need to find someone to get things going. Where can I find someone with marketing automation skills? . Posting your position in these communities is probably the best place to start your search.

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Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

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Social Media SEO Media Lead Scoring 113

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Adobe Experience Cloud Blog

AUGUST 15, 2018

Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo. Inbound attracts leads through a combination of tactics that typically center around social media and website advertising. It’s the first step in the sales supply chain.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You can have them really work in social harmony with your customers.”— Marketing Nation Summit has arrived. New Customer Expectations. What a start! Jeff Wright.

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

Marketo is on our second session of the day. In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that means to Salesforce customers. Marketing automation is much more than email.

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Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker.

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Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. They receive enough spam and junk mail as it stands.

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Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

FEBRUARY 1, 2013

by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. This is precisely why having a marketing automation platform is so critical for today’s modern marketers. But then, buyers moved into the power position.

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Marketing Automation Services Marketing Automation Automation Planning 48

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. What keywords are to SEO, hashtags are to social media. Focus on Hashtags.

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Heinz Marketing

AUGUST 3, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some best practices you recommend to just be better at sharing consistently? We are featuring some of the best and brightest minds in B2B sales and marketing each week.

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Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

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Adobe Experience Cloud Blog

AUGUST 27, 2012

The company helps businesses generate and manage leads better through marketing automation processes and technologies. When it comes to social media, questions about its usefulness to B2B marketers rage on. Some say that not having a social presence hurts you more than having one helps you. He can be reached at jgray@leadmd.com.

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