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Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

by Jon Miller So you’ve decided to buy a marketing automation solution. Of course, we think Marketo is almost always the best solution—yes, we’re biased. But here’s an unbiased process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company. Review our mega-list of marketing automation features. Press go.

5 Reasons to Gate Lead Nurturing Content

The Point

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Here’s why: 1.

B2B Social Media Best Practices for the Integrated Age

Modern B2B Marketing

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. Certainly.

Marketing Technology: 3 Solutions You Can't Live Without

CRM Platform Marketing Automation Platform Social Media Platform If You’re Feeling Ambitious: Next Steps After the Core Three Account Based Marketing Tool Ad Retargeting Tool. The rise of more advanced technology, particularly social and mobile, has. automation in 2014 than there were in 20112 -- this enormous. marketing automation platform. smaller social teams.

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

We should also be demonstrating best practices within our organizations and industries. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation. Here are five mobile-first best practices to help you effectively engage with your mobile audience: 1. In the US, almost $10.5 Quick.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Test more.

7 Marketing Automation Predictions: A SiriusDecisions Roundup

Modern B2B Marketing

Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd:  Marketing Automation: What the Future Holds. Marketing Automation b2b ConsumerCurious where to start?

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.).

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9 Proven Ways to Increase Webinar Response

The Point

Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages. Citrix, Webex.)

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. Score what’s happening in social media. Based on best practices from thought leaders like SiriusDecisions and Forrester. What do you think?

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events.

Marketing Automation, Set It and Forget It

Puzzle Marketer

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. Marketing automation, what is it? Automate processes like these and scale the number of touch points, leads generated, and sales routed. Use your marketing automation system to trigger alerts when they’ve reached a certain threshold or when their eligible for a special deal.

Why Marketing Automation, Why Now?

Modern B2B Marketing

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Here’s why: Why Marketing Automation is More than a Trend. 1.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In response to the audit and in line with Spear’s recommendations, the firm was subsequently hired to: • Revamp existing email and landing page creative based on e-marketing best practices. All campaigns were built and launched in Marketo, a leading marketing automation platform. Improve deliverability and overall email performance as measured by open and click rates.

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

Fearless Competitor

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. We love comments and those who share Find New Customers content on social media. Marketing content marketing lead-generation management-best-practices marketing-campaigns Think Like A PublisherYou want to nurture leads over time. Joe Pulizzi. Jim Burns.

Marketing Strategy to Revenues and Social with three top marketing experts

Fearless Competitor

LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. David Raab , Principal, Raab Associates – marketing automation expert. Marketo CEO Phil Fernandez at Dreamforce: [link].

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Best-of-breed marketing solution. Where marketing is going. Independently rated the leader.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. them the best rather than reaching for more eyeballs.

[Video] What Every Marketer Should Know: What Is Marketing Automation?

Modern B2B Marketing

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you! Social marketing. Guess again!

The Evolution of Modern Marketing Automation [Infographic]

Modern B2B Marketing

Many still struggle with the constantly expanding network of engagement, but the introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels. Following the release of our Definitive Guide to Marketing Automation , this infographic provides a visual interpretation of the evolution of modern marketing.

Get Ready for Social Marketing Automation!

Modern B2B Marketing

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! Get Ready for Social Marketing Automation!

New to Marketing Automation? Your First 5 Moves

Modern B2B Marketing

Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. But as an Account Executive at Marketo, I work closely with our Customer Success and Support teams, where I’ve seen firsthand how marketers are sometimes hesitant to up-level their game. New to Marketing Automation?

Marketing Automation does not make you smarter, better looking or a better marketer

Fearless Competitor

But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” We love comments and those who share on social media. Marketing Find New Customers management-best-practices marketing budgets marketing-campaignsHappy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. No lead scoring. No marketing calendar, budget, etc.

Back to Basics: What is Marketing Automation and Why Do I Need It Now?

Modern B2B Marketing

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics. What is marketing automation and why should you be interested in it? So What Exactly is Marketing Automation? What Marketing Automation Isn’t.

Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. When creating your mobile marketing strategy, do not think about mobile in isolation.

Marketing Automation 101

Modern B2B Marketing

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing automation helps you achieve success in 4 key ways: 1. What You Can Do with Marketing Automation.

The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers.

Marketing automation starves without a Content Marketing strategy

Fearless Competitor

Marketing Automation without great content is a like a Ferrari sitting in the garage. If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.). I’m the President of Find New Customers and I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast.  I asked Jim for an example of why great content is so important in B2B lead generation. We love comments and those who share our content on social networks.

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

As marketers, this proves to be a problem if your marketing organization is still implementing outdated marketing practices that demand too much attention from the tech side of the business. Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Core Features of Marketing Automation.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies. For those interested in forwarding-thinking marketing strategies, we have put together a list of our 6 sessions, which are a perfect fit for Dreamforce’s focus on The Social Enterprise this year. As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18! Enjoy! 1. 500 list.

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Modern B2B Marketing

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. The best thing to consider first is your basic metrics and one of your most important KPI: source.

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6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software. Social and Mobile Integration. Simple Interface.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The social media revolution. Social makes the “individualization” problem harder and more important. Buy now!)

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Modern B2B Marketing

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. Don’t stop there; you can researcg Marketo’s full partner ecosystem at the Marketo Launchpoint site , or use a third-party site like Crunchbase.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Marketing automation can help you get there by enabling companies to streamline, automate, and measure marketing tasks and workflows.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. The fact is the current sales and marketing model is at best obsolete, and at worst, totally dysfunctional. Jon, you mentioned the "Revenue Cycle."

The Awesome Power of Guest Posts in Content Marketing

Fearless Competitor

Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. It is one of the best ways to build an audience. And when you write a post for a very popular blog like Marketo , you get tons of audience. We love comments and those who share on social media. in his recent book. Guest Blogging Enhances Your Authority.

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What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Marketing automation users are social. Social Media b2b Consumer

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today. strongly suggest you click on the image above, which takes you to the Marketo landing page to download this terrific new document.