B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. believe every B2B marketing leader can learn a lot from this when they see how Marketo did it. Jon Miller. MORE >>

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.  Social Media Driving Brave New World. Of all the change agents that are driving that Brave New World of sales and marketing, none looms larger than social media. Be Social.” — a mandate for us all. Time to Seize the Moment — Be a Leader! MORE >>

But, this firm does have a state of the art marketing automation software, Marketo. It’s certainly not Marketo’s fault, but the bottom line is this: “Buying software does not make you smarter, better looking or a better marketer.” We love comments and those who share on social media. Marketing Find New Customers management-best-practices marketing budgets marketing-campaignsHappy Cinco De Mayo from Find New Customers ! Find New Customers is working with a software firm in CT. No lead scoring. No marketing calendar, budget, etc. MORE >>

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . People are using both email and social networks- and for good reason.  Report. MORE >>

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? MORE >>