best-practice social 
Adobe Experience Cloud Blog
MAY 3, 2016
Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 Only then can you understand the return on ad spend (ROAS) from your campaigns. Here are five steps to amplify your paid social campaigns: 1.
Adobe Experience Cloud Blog
APRIL 1, 2014
The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. Are there any unnecessary barriers? Measure Everything!
Expert insights. Personalized for you.
48 
Let's personalize your content