Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI.

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Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Martech Advisor

FEBRUARY 26, 2020

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. This article reveals what exactly Tactile Marketing Automation is and does, and how to leverage it for more effective multichannel marketing. But it’s not all bad news. What is TMA?

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Marketing Automation Services Paid Content Marketing Automation Automation 113

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. A Look into the “Big Three” of Marketing Automation Tools. Best-In Class Marketing Automation Software. No-Hassle Marketing Automation.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

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Marketo Facebook Top of Funnel Advertising Agencies 48

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Blue Flame Thinking

SEPTEMBER 25, 2023

Consider automation, templates, and data availability in your platform reviews. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS. Align your content strategy.

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Enterprise Management Email Marketing Practices Work Management 52

Adobe Experience Cloud Blog

JUNE 1, 2012

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. Social media posts also increasingly show up in search results.

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Social Media Practices Marketing Automation Services Media 48

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. We use PathFactory links for social, email, and event customer success training.

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Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K In your inbox.

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

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Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Luckily, you can automate much of this process. How does it work?

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Adobe Experience Cloud Blog

MAY 2, 2017

Rather than follow-up with all of them with postcards, the bank’s marketing automation solution can trigger direct mail to only those that did not open the email within seven days of receipt. Technology such as beacons can work wonders when combined with advanced segmentation in your marketing automation solution.

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Work Management Marketing Management Paid Search Agency Thought Leadership 134

Attendify

MAY 14, 2019

We’ve all been there: staring at a fishbowl full of dusty business cards that require data entry, or looking guiltily at a post-event attendee list that’s been sitting on our desk for two weeks. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning. Still doing it?

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Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Adobe Experience Cloud Blog

MAY 1, 2019

Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. Maps4Mail does a clever version of this—you already have the recipient’s address, why not use that to send them a custom map of how to get from their place to your office or event?

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Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email. Marketo sends second follow-up email.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 6, 2017

So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. For our Definitive Guide to Marketing Automation, we prompt visitors to “Get Guide Now.” ” Other examples of active verbs include: RSVP for Event. Provide Social Proof.

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Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JANUARY 23, 2019

While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity. Nowadays with organic reach harder and harder to achieve on social media, many marketers are realizing that 1,000 email contacts are far more valuable than 1,000 social media followers.

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B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. How Brands Can Create Lasting Relationships on Social Media. How Brands Can Create Lasting Relationships on Social Media.

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.

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Social Media Advertisements Advertising Marketing Automation Services 134

Heinz Marketing

APRIL 24, 2020

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. What if she asks how many qualified leads that event generated for the sales team? Lead Source: Event. Do you have that data ready?

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 94

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Use Facebook’s Pages to identify your best-performing competitors and compare their activity, engagement, and audience growth to your own.

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Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

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Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Martin spun up a social network analysis of her fans, and it turns out that Ms.

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Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

OCTOBER 2, 2017

It needs to be pieced together and transformed into actionable intelligence to be of any practical use. Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. Automation is the Future.

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Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

DECEMBER 14, 2012

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! Access to Expert Services and Support.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? Public data from social media networks, i.e. Twitter.

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Intent Data Lead Ranking Intent Relevance 134

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). MarketingProfs B2B Forum.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

APRIL 5, 2019

To do that, the app has to use AI to collect existing data to create reminders of important events, moments, or tasks. You might have had a conversation with someone who mentioned a big event coming up, but you still have to manually input that information. After all, we’re social creatures. AI can only go so far.

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Marketing AI Thought Leadership Barriers Work Management 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Once you do the research, the best you can do next is to create one or several customer personas. Social media marketing.

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Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You can have them really work in social harmony with your customers.”— It helps events become measurable and shifts them from expenses to an asset.

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 4, 2018

However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. Post your best specials if you’re selling and the giveaway items when you’re doing freebies. Don’t say something like ‘Thanks for coming to the best event in the world, here’s a survey.’

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Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134