best-practice Automation Companies Lead PointClear 
ViewPoint
MARCH 22, 2018
Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. The challenge is that some companies and some roles do not lend themselves to selling value.
ViewPoint
FEBRUARY 23, 2018
What is a lead? While all of these scenarios have potential, none could be called a lead. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Leads aren’t leads unless: They’re qualified.
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ViewPoint
APRIL 16, 2018
With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. But is this still true?
ViewPoint
OCTOBER 20, 2011
on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.
ViewPoint
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. The B2B Marketing Advantage of LinkedIn.
ViewPoint
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Telesales lead generation supports both field and inside sales. Sales and marketing activity.
Heinz Marketing
APRIL 22, 2019
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Some lessons from Dan McDade in this episode include: “There’s a real focus on the technology stack and companies are spending more and more on that technology stack.
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