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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

New-ish marketing automation vendor NurtureHQ showed me its product recently. Clean interface, easy to use, all the standard marketing automation features. NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. It’s really nice. I think not. Naturally, NurtureHQ disagrees.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. In other words, Infusionsoft is growing much more slowly than Salesforce.com. million $1.6

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. The system can integrate with other CRM vendors through batch file transfers.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same. Let me be clear.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The bad news was for B2B marketing automation. There, Pardot is described only as providing lead scoring and nurture programs, which is a subset of what B2B marketing automation usually offers. Here are my observations.

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Adobe Experience Cloud Blog

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. The cloud can also offer a solution for consumption of data.