Automation B2B Eloqua Lead Nurturing Process 
Martech
FEBRUARY 8, 2024
. “We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.
Only B2B
OCTOBER 20, 2020
Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Many super smart B2B marketers know the ground zero of market. The whole thing is about quality ‘leads’.
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Anything Goes Marketing
NOVEMBER 15, 2009
Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.
Onalytica B2B
JANUARY 18, 2018
She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I open to anything.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?
Vidyard
SEPTEMBER 1, 2015
About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).
KoMarketing Associates
APRIL 11, 2013
B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process. Optify B2B Lead Generation Report.
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