The Point

Remove Automation Remove B2B Remove Eloqua Remove Lead Nurturing
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Why Marketing Automation Customers are Migrating Downstream

The Point

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. But even then, the trend speaks to a failure of the big marketing automation players to cement their place in the tech stack.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

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Marketing Automation: What Is It & Why Do I Care? (Webinar)

The Point

Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? In a little over 20 minutes, you’ll learn: • What makes marketing automation different from older email platforms. • You can access the Webinar here.

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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Just a bold concept (bold yet smooth, you might say) – executed brilliantly.

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