Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
Customer Experience Matrix
OCTOBER 17, 2012
It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In
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