Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. This is why we have to automate our way out of this problem. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. This is why we have to automate our way out of this problem. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100