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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. One very vital element of social CRM is social selling, which leverages Web 2.0 Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

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