So Long, Baton Pass. Hello, Marketing and Sales Orchestration: The Play Metaphor
Engagio
AUGUST 27, 2021
During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. A play is a series of orchestrated interactions (both human and automated) across departments and channels. The Trigger : The conditions that launch the play (scheduled or always on). The Play Metaphor. Journey stage.
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