SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. ABM/ABX marketing platforms driven by AI have proven to be great assets for B2B marketers.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

The Point

AUGUST 25, 2020

What information do you have on those contacts and when was the data last updated? . – To what extent do you have contact data already in place for target personas within target accounts? – What technologies are available to support an ABM initiative?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. 5) B2B Marketing Events to Watch in 2015. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Full Circle Insights

NOVEMBER 10, 2022

Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers. B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. .

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts. ABM works best when marketing and sales collaborate. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. PathFactory. Marketers need more on-demand experiences with content.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

FEBRUARY 4, 2022

On that same note about data, you’ll want to understand some of the best practices around data, such as normalization and standardization, duplicate prevention and merging, data enrichment, and so on. Marketing Automation Platforms (MAPs) are another tool that comes up often in the Revenue Operations world.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Orchestration?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. But again, this information is tied to a company visit; not a user visit. Here’s an example of Loopfuse Marketing Automation.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Aberdeen

JANUARY 22, 2019

A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. And, honestly, a lot of them are missing the mark.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is!

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. The rapid shift from industrial to information-based knowledge and the digital economy presents skill-biased technical changes.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. Matt Heinz , President, Heinz Marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. How will this acquisition affect your B2B marketing and sales efforts? Note: Jigsaw is also a Marketo customer and partner.). What do you think?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

The Lead Agency

MAY 15, 2018

In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing practice across the globe and how your company can prepare itself. Anonymization – Removing any personal identifiable information so that data cannot be traced back to individuals.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. You can view the Marketing Automation Summit in its entirety at anytime. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Adobe Experience Cloud Blog

JANUARY 23, 2017

Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data, which I’ll explain in more detail below.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. Focus on the quality of my leads, not the quantity.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You wrote the book Social Selling Mastery , and have created a lot of what had become sort of best practices, and quite frankly table stakes for modern digital sellers.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Adobe Experience Cloud Blog

JUNE 27, 2010

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Golden Spiral

NOVEMBER 8, 2018

Myth or best practice? But we don’t have enough information yet.” Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. Keeping their goal in mind, we used some of Demandbase’s tools and custom coded others.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. You can’t put the cart before the horse.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

MARCH 26, 2021

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. And that’s a huge deal.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Rather than attempting to acquire as many prospects as possible, Account Based Marketing (ABM) is a B2B marketing strategy that seeks to identify and engage high-value accounts with tailored campaigns. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52