Creating Targeted B2B Content with Account Based Marketing
Vidyard
OCTOBER 9, 2014
There’s a good chance that the best message for Audience A isn’t the best message for Audience B. And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Who does it have to engage and inform? Okay, phew! … Oh, hello there, account based marketing.
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