WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

DECEMBER 15, 2007

Their automated email on the topic of Wii game systems basically states, albeit politely, that we don't have any Wiis so quit bugging us. Their automated phone system (try this: 1-800-843-2489, option 1) somewhat courteously says: we can't help you, goodbye (CLICK).

Marketing Management 20

Marketing Management Automation Order Service 20

WebMarketCentral

AUGUST 27, 2008

Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.

B2B Thought Leadership 20

B2B Thought Leadership SEM Marketing Automation Services Marketing Management 20

WebMarketCentral

SEPTEMBER 10, 2009

high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours. Exposure —even for clients in very niche b2b markets (e.g. Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

OCTOBER 6, 2008

Paradoxically, 80 percent of the channel investments by the vendors that were surveyed focused around tactical issues such as training, partner portals, and partner communication tools – all activities that simply automate the relationship with partners. Protect partners from channel conflict. Okay, that one's pretty obvious.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

WebMarketCentral

SEPTEMBER 25, 2008

Sending exactly the same message to a blogger more than once makes it appear that you are either a) hopelessly disorganized (which makes you look bad), or b) using some type of automation for blogger outreach (which makes you look even worse). Promise something you can't deliver. Don't acknowledge coverage.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

APRIL 10, 2009

Automating the link acquisition process , on the other hand, is a worst practice. and are sent from a free email account are automated, worthless junk. For example, integrating PR with SEO efforts and analyzing competitors' strategies are two best practices in link building.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JUNE 4, 2006

For example, Synopsys , a developer of electronic design automation software, doesn't produce software at all according to either its home page or products page: it makes design products and "platforms."

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's not the only way Google messes with SEOs.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

APRIL 3, 2007

They automatically ensure CAN-SPAM compliance, are white-listed by major ISPs, provide complete statistics on opens and click-throughs as well as message delivery, and automate list management tasks. The Email Insider blog has an excellent post the topic. There are a number of feature-rich, reasonably-priced hosted email services available.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

APRIL 7, 2009

This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

JUNE 17, 2006

It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content. One idea I grabbed from there was improving search engine positioning by exchanging links through the SiteSell Value Exchange.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

OCTOBER 19, 2009

How Yahoo Might Automate SEO by SEO by the Sea In this controversial post (just read the comments!), The writer notes that WordPress blogs are nofollow by default, but again you can fix that with the dofollow WordPress plugin. Just say "no" to nofollow. Bill Slawski reports on a patent from Yahoo!

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

NOVEMBER 15, 2007

A reputable firm will outline their process and indicate what automated tools they use to check the quality of their work. Ask potential SEO partners how they build external links—there's the right and reputable way, and the wrong way. On a related note, ask how the firm performs SEO in general.

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

DECEMBER 1, 2008

Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous results with Google; that soon won't matter as there will no "right" answer as to where your site appears on Google for a specific search phrase anyway, other than "it depends."

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

OCTOBER 12, 2007

If Kithbridge can automate this process, they've definitely got something. * Blogger relations, social media outreach and interactive PR for starters. * Who are the bloggers I should be reaching out to—and who are the ones I need to worry about? This is tricky and tedious. Again, blogger outreach through interactive PR.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

NOVEMBER 12, 2008

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. There are lots, lots more.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 16, 2008

Run you final list of key terms through an automated tool such as the SEO Chat keyword position tool or the SEOBook Rank Checker tool. Perform initial SEO check (baseline) With on-site SEO tasks completed, it's time to perform a baseline SEO check. This is like the "before" photo in a weight loss ad.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

FEBRUARY 20, 2008

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

DECEMBER 7, 2009

Observing Etiquette I couldn't agree more with this one from Robert Brady : "Automated DMs aren't worth sending. Another contributor notes the value of participating in #followfriday, but explaining why each person you recommend is worth following rather than just listing other Tweeters.

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

OCTOBER 30, 2007

Two tools that automate this process are: Search Engine Rankings from Mike's Marketing Tools Search Engine Keyword Position from SEO Tools To optimize your rankings, your most important keywords should have a density in the range of 3-5%. Here are a handful of tools that can help analyze and improve your efforts on both counts.

SEO 20

SEO Tools SEM Tagging 20

WebMarketCentral

MAY 6, 2009

TweetLater —great for automating repetitive tasks. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Chris highly recommends this tool. If you typically tweet twice per day, shoot for noon and 3:00 p.m. eastern.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

NOVEMBER 10, 2008

Projjex In the same realm as Basecamp from 37signals, Projjex is an online project collaboration tool that lets you define groups, upload and share files, schedule meetings, assign tasks and send automated reminders.

Tools 20

Tools RSS Digg Aggregators 20