Vidyard

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).

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Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

Vidyard

EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months. Why add marketing automation to your stack? 79% of B2B marketers have not established a lead scoring model.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.) Read the post.)

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Incorporating Video into Your Marketing Automation Platform

Vidyard

The answer is to incorporate video into your company’s marketing automation platform. Side note: If your company has yet to jump aboard the marketing automation train, that’s a whole other discussion! Side note: If your company has yet to jump aboard the marketing automation train, that’s a whole other discussion!

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3 Ways to Squeeze More From Your Marketing Automation

Vidyard

Let’s face it: your marketing automation system is hungry. They’re adding video to their marketing automation platform. What Do We Mean by “Adding Video to Marketing Automation”? With video data synced to your marketing automation platform, you’d know. 3 Ways to Use Video to Get More Out of Marketing Automation.

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4 Ways Video Makes Your Marketing Automation Better

Vidyard

By now, pretty much every company has figured out that marketing automation platforms are pretty awesome. With features like automated lead nurturing, grooming new business has become a very methodical and exact process. However, a lot of companies still don’t include video in their marketing automation platforms.

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Marketing Automation: The Foundation of Your Marketing Tech Stack

Vidyard

Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Why add marketing automation into your stack? Which MAP is the right MAP for you?