Automation - B2B Marketing Zone

Getting Started Guide for Marketing Automation

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Getting Started with Marketing Automation.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Automation Work Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. As always, you have to take all of this with a grain of salt.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

A Tough Road for Marketing Automation

The Effective Marketer

JUNE 20, 2011

Marketing Automation is a hot topic. What’s Ahead for Marketing Automation Vendors. Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Planning

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketing Automation is More Than Technology

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). Marketing Automation and wither no or weak processes. Increasing Response Rates.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Planning

Demand Generation and Lead Management Explained

The Effective Marketer

DECEMBER 20, 2011

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

Demand Generation

Demand Generation Marketing Management Lead Management Demand

The Danger of Automatic Feeds in Social Media

The Effective Marketer

JANUARY 31, 2012

However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. The catch is, while automation is tempting for publishers, it is often annoying to readers. Automation encourages publishers to over communicate. Stream clogging.

Social Media

Social Media Media Merchandising Twitter

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Industry Impact Should established marketing automation players be worried about HubSpot’s sudden infusion of capital?

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

When Inbound Marketing Goes Wrong

The Effective Marketer

FEBRUARY 9, 2012

The last part of the paper touts the benefits of marketing automation (expected, since Marketo is one of the players in this space) to help with your nurturing campaigns. Automates repetitive tasks. The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language.

Inbound Marketing

Inbound Marketing Paid Search Agency Marketo Banner Ads

Why Timely Content Always Wins

The Effective Marketer

AUGUST 16, 2011

That’s one of the big promises of Marketing Automation software, of automating the sending of the right content to the right prospect at the right moment in time. Regardless of whether you automate or not, one thing is certain. Sending content at the right moment (when there’s a need) is tricky. Easier said than done?

Urgency Marketing

Urgency Marketing Content Marketing Automation Services Automation

What’s Wrong with Marketing Education?

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

Education

Education Marketing Automation Services Work Management Planning

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

FEBRUARY 20, 2013

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Which channels move your ideal customer down the sales funnel fastest? Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

Marketing Attribution

Marketing Attribution Lead Ranking Spending Budget Management

Inbound Marketing Analytics 101

The Effective Marketer

DECEMBER 14, 2011

Lead Nurturing & Marketing Automation. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Your Website & Landing Pages. Search Engine Optimization. Paid Search. Business Blogging.

Inbound Marketing

Inbound Marketing Analytics Paid Search Agency Landing Pages

What Do Buyers Want?

The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following questions: 1. Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features?

Marketing Automation Services

Marketing Automation Services Marketing Management Sales Qualified Leads Case Study

How to Maintain Great Content Curation

The Effective Marketer

JUNE 19, 2012

Don’t Automate. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool. Not only is it the right thing to do ethically, but it keeps you from making enemies needlessly. Don’t do it.

Curation

Curation Copyright Peer-to-peer RSS

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

When Leads Go Cold

The Effective Marketer

JUNE 9, 2011

The article doesn’t go into much detail about whether the leads being followed up had been nurtured by a Marketing Automation system, or even a break down of industries but it does point a good possible flaw in the sales process of most companies. These results are especially shocking given how quickly online leads go cold – HBR.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Measuring Marketing Effectiveness

The Effective Marketer

APRIL 19, 2012

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. ” – CMO.com. .

Effectiveness

Effectiveness Allocation Marketing Analytics Tools Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

This entry was posted on Wednesday, April 6th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

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Creativity

Creativity Planning Work Management Marketing Management

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. United States License. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

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Planning

Planning Work Management B2B Marketing Marketing Management

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

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Planning

Planning Work Management Marketing Management Effectiveness

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

The Effective Marketer

Getting Started Guide for Marketing Automation

Marketing Automation Monday is Here!

Webinars

Trending Sources

A Tough Road for Marketing Automation

Webinars

Marketing Automation is More Than Technology

Demand Generation and Lead Management Explained

The Danger of Automatic Feeds in Social Media

How Everybody Wins with HubSpot's Funding « The Effective Marketer

When Inbound Marketing Goes Wrong

Why Timely Content Always Wins

What’s Wrong with Marketing Education?

Maximizing Marketing Spend with Attribution Models

Inbound Marketing Analytics 101

What Do Buyers Want?

How to Maintain Great Content Curation

Why Sales and Marketing Don't Get Along « The Effective Marketer

When Leads Go Cold

The Rise of the Content Marketer « The Effective Marketer

Measuring Marketing Effectiveness

Selecting the Right Email Marketing Provider « The Effective Marketer

Marketing Content That Sells

The Challenges in Adoption of Marketing Technology « The Effective.

Marketing Charts and Trends « The Effective Marketer

B2B Marketers Hold Off on Killing Traditional Media

What Makes a Great Creative Brief? « The Effective Marketer

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Explaining Social Media

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

How Success is Misunderstood

B2B Email Design – Gallery 2 « The Effective Marketer

Social Media's Next Victim?

B2B Marketing Summit Shows Old Problems Persist

What Trigonometry Has to Do With Marketing?

More Free Marketing Knowledge

Aberdeen Shows How to Do Email Marketing Right

The Opposite of Advertising « The Effective Marketer

Marketing By Objectives « The Effective Marketer

Best Companies Don't Need Marketing

The Fun Theory: How to Change Behavior

new year's resolution: share ideas

The Six Minutes Challenge

how good a boss are you really?

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