Paul Gillin

MARCH 22, 2022

Additionally, AI can help businesses save time and money by automating the segmentation process. The post How AI is automating writing and marketing messages first appeared on paulgillin.com. There are many ways to segment customers, but using AI can help you do it more accurately.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

Paul Gillin

OCTOBER 3, 2014

IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release.

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

MAY 15, 2012

IT leaders are experts at measurement, and they also have cross-functional visibility that makes them the most logical candidates to integrate islands of automation. This is an opportunity for them to pick up the ball.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

JANUARY 2, 2011

I’ve discovered a way to automate this conversion using one of my favorite tools: the open source Notepad++. Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom.

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

APRIL 27, 2012

IBM built a sales force automation system based on SugarCRM, Websphere and Lotus Connections to enable collaboration and streamline visibility into the sales cycle. Much of this information was locked up in Excel spreadsheets owned by individual reps. The only person who could answer a question was the representative on the account.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 5, 2011

The other has an automated signature device that does much same thing. Both turned out to be promotions for companies exhibiting at the conference. One employs people to hand-address envelopes so that they appear to come from a friend. I opened both envelopes without realizing what was inside and had to chuckle at how I was taken in.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50