Cintell

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI.

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Why Personas Fail

Cintell

This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews. . What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process.

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2016 Update from Apparao Karri

Cintell

You can expect: Deeper integration capabilities with marketing automation and CRM tools. We are gearing up to increase our customer footprint, add more talent to our team and introduce more exciting features. Increased matching capabilities between persona and contacts / content.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Create specific nurture-tracks in marketing automation or email marketing based on the company persona, with relevant offers and content. Further segment a contact database by company persona to fine-tune targeting efforts. Develop specific messaging for inside sales professionals based on the company of the individual they are calling.

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