Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. I say – don’t do it! A good response is one that comes from an individual not a company.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

AUGUST 10, 2011

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy&# (..)

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Information such as program status, recent travel activity, “likes,” travel frequency, prior or frequent destinations can be fed directly into an automated targeting model and greatly improve the precision and appeal of any offers displayed to this valuable customer—such as a free room upgrade, tickets to a nearby event or a car rental.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 22, 2013

But with the right infrastructure, it can be completely automated and dynamic. Building on the idea of personalizing each individual’s online experience, Wal-Mart can easily improve each subsequent experience—something that may seem like it involves a significant level of complexity.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

JULY 24, 2008

My idea is to automate what David has done and extend it to any topic anyone can dream up. One way to describe what KMPings does is to say that it provides a shared channel for a particular area of interest. It was a direct inspiration for my proposal of ridiculously easy (blog-enabled) group forming.

Work Management 100

Work Management RSS Blogger Domain 100

Buzz Marketing for Technology

JUNE 27, 2008

which mostly requires a pre-automation-type Slow-w-w hand/finger to operate successfully. Basically, they still need Us as jack-of-all-troubleshooting Gatekeepers to the Lost ARKives; at least for the next nanosecond or two. Stay tuned! —FWH. — Frank Hawthorne Jan 18, 11:07 AM #. Google became a generic verb many years ago.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

MAY 2, 2018

Data Science, AI, Machine Learning, Business Process Automation, Cloud Solutions – all of these are top of mind for many of our customers right now. MD : What do you see in the Marketplace? Tom : We’re lucky to be in the Seattle area, which is at the forefront of a good number of key technology trends.

Work Management 100

Work Management Digital Transformation Customer Satisfaction Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Rapid elearning is all about automating the elearning production process. Once the process is automated, it puts more capability into the hands of creative people. Soon all of the complex steps to building interactivity will be automated and for most, this will remove many of the technical barriers. Here’s the deal.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

JUNE 27, 2008

“Knowledge work&# is an intentional paradox: wherever a task has not been automated with a code-running robot — i.e. wherever there is work — there is knowledge work. 1) The main product of knowledge work is not physical … As to this whole item, be careful. the inventor of the assembly line, and its workers.)

Knowledge Base 100

Knowledge Base Ethics Trust Marketing RSS 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Ditch the Rules; Get Automated. The next best option (and next big idea) is automated personalization solutions. Thanks to automated technologies, you can more accurately predict a customer’s next interest and follow up with optimized, targeted messaging, no matter how, or through which channel, they access your brand.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

Tripwire PCI DSS Solutions: Automated, Continuous Compliance. Managing Mobility: An IT Perspective. BPM Done Right: 15 Ways to Succeed Where Others have Failed. Building a Foundation for Pragmatic Service Management White Paper. ITCi White Paper: Challenges and Opportunities of PCI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 22, 2015

CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. What do you get from an automated process when you put garbage in? What I’m talking about is first the batch normalization of an org’s data and then the automated enforcement of data standards with technology.

Trade Show 100

Trade Show Marketing Automation Services Vendors Advertising Benchmark 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

JULY 21, 2008

Re-engineering tried to focus on the processes, only to discover that standard business processes and procedures still exist only in a few highly-prescriptive jobs, most of which are subject to automation or offshoring.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

MARCH 13, 2014

Instead, these brands are likely to be best served by leveraging the power of technology, real-time data and automated segmentation to effectively profile individuals who are in actuality high-value customers. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

But it’s going to be tough to match this success without employing automated personalization with behavioral targeting solutions. One-Time Buyers. 66% of Amazon.com’s sales are attributed to repeat buyers. Remarkably, only 7% of the entire ecommerce industry can say the same. is crucial to keeping customers loyal.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

JUNE 27, 2008

The knowledge worker is the owner of the personal work process, whereas the company process is perceived to be “automated” and without an owner. We found several largely transactional tasks or steps that workers would like to automate. Automated ↔ Not automated. Single use ↔ Repeatable.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

TDWI Research report clears confusion about automating data governance. Taking Document Automation to the Next Level. An Automated Approach to Vista Deployments. Cost-Effective Data Center 1U Server Solutions. 3M saved $3M on printing. Learn how HP can help your business. Discover PMIs credentials and career path tools.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

MAY 13, 2010

Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. So they can begin to focus elsewhere.

Contacts 100

Contacts Work Management Marketing Management Cable 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

New sophisticated real-time automated SaaS solutions empower marketers to create personalized experiences that far exceed what was previously possible. Yes, they’ve thought about segmentation, recommendations and retargeting, but these techniques are only a fraction of what technology now allows.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Groupware systems can automate such functions. Because the main goal of groupware applications is to effectively automate a process, those applications must become or remain adaptable. Thus, many applications, including groupware programs, are bypassed or "turned off" when exceptions and variations are required.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Develop simple, automated mechanisms to facilitate peer-to-peer content-sharing with others inside and outside the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools.

Wikipedia 100

Wikipedia Work Management Personalization Wiki 100

Buzz Marketing for Technology

JUNE 26, 2008

Automate more of the actions. Then, as the sim is refined and honed (either ideally in the crucible of caring students, or at least a test audience of colleagues) it can (some of the time) be "gamed up." There will be sections that are more fun than others. Students themselves will invent games that can be formalized. Simplify the interface.

Lead Ranking 100

Lead Ranking Lead Scoring Budget Programs Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

With information technology, there is the capability of automating processes and, at the same time, providing insights into the processes themselves. s information handling skills are being stretched in the new computer-intensive environment. The learner has the ability to create new information sources or dramatically redesign existing ones.

Work Management 100

Work Management Enterprise Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 23, 2008

Automated use of a Wiki for. Teaching and Learning. Communications of AIS. , 18 (1), 2-38. Moodle: Modules and Plug ins. Retrieved 1 8, 2008, from Moodle.org: [link]. collaborative lecture notes. Proceedings of the. 36th SIGCSE technical symposium on Computer science. education (pp. New York: Association. for Computing Machinery.

Wiki 100

Wiki CMS Development Class Wikipedia 100

Buzz Marketing for Technology

JULY 24, 2008

To prevent data loss, remote sites also have automated backup access via ISDN. Because of the extreme altitude of the observatory, Kecks instruments have been made remotely accessible from Waimea, Hawaii, 32 km away. Remote observation employs a high-speed data link that connects observatories on Mauna Kea with Internet-2 and runs on UNIX.

Communities 100

Communities Practices Sample Work Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

They have “automated sentiment” based on relevancy. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. They are the “Leaders in Social Intelligence&# – according to Forrester.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

MARCH 6, 2017

Data infrastructure maturity is necessary in today’s business environment and has 4 basic qualities: Governance, Security, Agility, and Automation. The “size” of the data question makes for a complexity that is not pre-defined and therefore the solution to the data problem has to be flexible and adaptive.

ROMI 134

ROMI Work Management Conference High Quality Lead 134