Automation - B2B Marketing Zone

ANNUITAS GROUP AUGUST 23, 2011 The Results Are In…And They’re Not Pretty In spite of adopting and implementing technology (Marketing Automation, CRM, etc,) to support connecting with the buyer, neither marketing or sales is getting it right. One that we recently joined is The Marketing Automation Institute which was founded specifically to address this gap. Lead Planning. Lead Routing. Lead Nurturing. MORE >>	ANNUITAS GROUP JUNE 28, 2011 Marketing Automation by the Numbers (New Graphic) I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. Marketing Automation MORE >>	RECENT POSTS MAY 16, 2012 \| ANNUITAS GROUP Not All Advice is the Right Advice APRIL 12, 2012 \| ANNUITAS GROUP Upon Further Diagnosis… MARCH 21, 2012 \| ANNUITAS GROUP Don’t Blame Me! JANUARY 4, 2012 \| ANNUITAS GROUP 2012 Resolutions for the B2B Marketer DECEMBER 21, 2011 \| ANNUITAS GROUP Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) DECEMBER 13, 2011 \| ANNUITAS GROUP Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management
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ANNUITAS GROUP APRIL 26, 2011 Five Myths of Lead Management Myth #1: A Marketing Automation Solution by Itself Will Deliver Lead Management. Today many B2B marketers are buying into a similar idea: If they acquire a marketing automation solution, then they will wind up with a lead management process. Lead Management Process Lead Nurturing Marketing AutomationSo what are these myths? MORE >>	ANNUITAS GROUP NOVEMBER 22, 2010 Four Reasons to be Thankful You’re a B2B Marketer With the advance of marketing automation solutions, social media tools and business intelligence applications marketers are armed with the technology we need to deliver our timely message, improve engagement, be more effective and show the value of the organization’s investment. Relevance. Sure, we were one of several kids in the family. MORE >>	ANNUITAS GROUP APRIL 11, 2011 The B2B Sales Role in the New Buying Process One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. Go for it. MORE >>	ANNUITAS GROUP MARCH 21, 2012 Don’t Blame Me! I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. Marketing AutomationThis is a good thing! MORE >>
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ANNUITAS GROUP | TUESDAY, DECEMBER 21, 2010
Five New Year’s Resolutions for the B2B Marketer

With the advent of marketing automation technologies, many marketers have fallen into the trap of buying automation with the expectation that it will make everything better. Lead Management Process Marketing Automation Metrics Sales and Marketing AlignmentResolution 1: Align Around Your Buyers. Resolution 2: Involve Sales. MORE >>

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ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011
An Interview with Jonathan Block from SiriusDecisions

This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. TAG: You recently wrote a piece about calculating the ROI of marketing automation platforms. Remember, the key word here is “automation.” Just as important is change management. MORE >>

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ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
Interview with Adam Blitzer, Co-founder and COO, Pardot

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Our clients challenge us on a daily basis to think about how we can make our reporting even richer and our automation even more sophisticated. Marketing Automation MORE >>

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ANNUITAS GROUP | MONDAY, JANUARY 10, 2011
An Interview of Steve Gershik of 28Marketing

We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. Happy 2011! MORE >>

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ANNUITAS GROUP | TUESDAY, FEBRUARY 1, 2011
The Benefits of Data Management

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. However, with the rise of marketing automation, keeping data clean is now at the top of marketers’ list of challenges. This issue of data management is not new. MORE >>

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An Interview with Jon Miller, Co-Founder of Marketo ANNUITAS GROUP | TUESDAY, MAY 24, 2011
Automation and The Sales Funnel #marketingautomation ANNUITAS GROUP | WEDNESDAY, MAY 4, 2011
If It’s Too Good To Be True… ANNUITAS GROUP | WEDNESDAY, DECEMBER 7, 2011
Four Things to Consider Before You Buy Marketing Automation ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
Exciting Time for Marketing Professionals ANNUITAS GROUP | MONDAY, JULY 18, 2011
A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo ANNUITAS GROUP | WEDNESDAY, JANUARY 19, 2011
Defining Moments ANNUITAS GROUP | THURSDAY, MARCH 10, 2011
The Characteristics of Revenue Generating Companies ANNUITAS GROUP | WEDNESDAY, JUNE 15, 2011
Why We Are Vendor Neutral ANNUITAS GROUP | MONDAY, DECEMBER 6, 2010
Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) ANNUITAS GROUP | WEDNESDAY, DECEMBER 21, 2011
Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012
Upon Further Diagnosis… ANNUITAS GROUP | THURSDAY, APRIL 12, 2012
2012 Resolutions for the B2B Marketer ANNUITAS GROUP | WEDNESDAY, JANUARY 4, 2012
Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management ANNUITAS GROUP | TUESDAY, DECEMBER 13, 2011
Click Z – Taking the First Steps Towards B2B Marketing Automation ANNUITAS GROUP | MONDAY, NOVEMBER 7, 2011
Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management ANNUITAS GROUP | THURSDAY, AUGUST 11, 2011
The Annuitas Group and Harte-Hanks Announce Strategic Alliance ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
Webinar: “Why Sales & Marketing are NOT Dirty Words” ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 7, 2011
The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25% ANNUITAS GROUP | THURSDAY, JULY 7, 2011
Apples and Oranges ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010
5 Reasons Why Marketing and Sales Technology Just Won’t Work ANNUITAS GROUP | TUESDAY, SEPTEMBER 7, 2010
What’s Worth More? ANNUITAS GROUP | TUESDAY, SEPTEMBER 21, 2010
An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report ANNUITAS GROUP | SUNDAY, OCTOBER 17, 2010
Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010

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