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B2B Lead Nurturing Without Automation or Drip Campaigns

Brainrider

” content is primarily delivered via form thank-you content and auto-responder emails, and usually includes at least one content option for each of the three B2B decision stages we use (problem definition > solution evaluation > final decision).

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. The vertical dimension is product fit, which basically means features.) These are very small companies, typically run personally by an owner. They rarely have a full-time professional marketer on staff.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Having an auto-responder is better than nothing, but a very personal message that relates to the thing that they just asked about or the things they’ve done is going to get you better results. So promptness is pretty obvious, I think. Personalization, we just talked about it. Alex Terry: That’s a great question, Matt.