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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” Emails are delivered through ExactTarget.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Do you have a large mailing list or a small one? Source: Sendinblue.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.