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Industrial Marketing Today

Remove Auto Responder Remove Personalization Related Topics
Lead Nurturing Trigger Marketing Autoresponders Word of Mouth MQL PPC Marketing Automation Services Opt-out Contact Marketing Marketing Automation More Related Topics >
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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

SEPTEMBER 26, 2011

Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. I am talking about auto responders or as some like to call it “email marketing on autopilot.”. While this may sound complicated, it isn’t.

Lead Generation 60
Lead Generation Auto Responder Generation Marketing Analytics Tools 60
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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

JUNE 22, 2011

It will give you the opportunity to interact with them at a more personal level than just passive reading of a white paper on their part. Send them valuable content that will help to move them to the next step until they are sales ready. One example would be inviting them to a webinar.

Sales Qualified Leads 60
Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60
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