Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Emails are delivered through ExactTarget.

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. Act-On and Marketo also have strong positions in this sector, even though their features – especially in Marketo’s case – are not necessarily the best fit.