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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. I’ve seen a lot marketing automation fail because someone inexperienced made mistakes or did sloppy work. Marketing automation can be fun!

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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Auto-responders. A/B testing tool.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

It also requires time, although you’ll most likely use a marketing automation tool to schedule posts. You also must respond. You’re starting conversations here that lead to more traffic to your site and stronger relationships. Email marketing remains one of the best ways to create ROI. Deliver Value in the Inbox.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. There are about 3 million companies with revenue between $1 million and $5 million in the U.S.,

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Beginners Guide: Marketing Automation

GreenRope

Marketing Automation for Beginners. More Automation = More Customers. Marketing automation can be as simple as an auto-responder or a complex mix of automatic actions including triggers, emails, drip campaigns, workflows, and more. What do you want to automate? Setting up your automation.