Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. But HubSpot has a very large number of clients in this segment, so it is still quite far to the right.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. (Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)