Improve how you use White Papers for Lead Generation - Part II
Anything Goes Marketing
NOVEMBER 19, 2006
There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. What Michael failed to mention was that you typically have to register for the sample but you get his point. For example, why ask for zip code if all you need is state for your lead distribution processes. Send an auto-responder email letting the person know about other resources that are available. Have you created a white paper for your organization in order to generate leads? People are scared when they see it.