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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Emails are delivered through ExactTarget.

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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff. Demand generation professionals can’t work without reporting that shows what’s working and they need to review it regularly to focus on campaigns with the highest ROI. Manual, even.