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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. You have to think lean and mean.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

It helps here to imagine triggers and actions. They can quickly build out what you need to automate so you can start saving your time, scaling up, and make your business more efficient. Sometimes the process is already documented and in front of you, while other times it’ll be something you have to document from scratch.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Customer Data Platform.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email messages that actually provide value also help boost your brand awareness. Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach).

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. Email marketing is superb at building awareness about a product, service, brand, event, or business. Without fail, each one of them has a Buy button that takes the user to the business’ website and leads (hopefully) to a sale.

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Instagram automation: Strategy and tools to do it right

Sprout Social

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started.