Industrial Marketing Today

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. I am talking about auto responders or as some like to call it “email marketing on autopilot.”. How about free?

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).