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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". ” The Mistakes Being Made in Social Media.

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Why Engagement Will Not Generate Leads (and what to do about it)

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For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. When I speak to audiences I encourage them to think (and act!) Produce engaging content. Flip the Paradigm!