Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Youtube videos. If you find yourself trying too hard, your audience will sniff you out. He cited the Apple tribe -- all of us who rush out and buy new apple products just because. It got me thinking, though.
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