Remove audience

Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. She's traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. A decade ago, people were just getting used to the web.

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The fastest route to success requires lateral thinking.

Sales Engine

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Sure, you may be generating some leads for your sales team, but unless you’ve developed an audience who relies upon you for information and wants to receive all that information, you are likely fatiguing your market. It all starts with your audience.

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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120
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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120
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7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. In other words, where does your audience want to consume content and where they actually live today? Is this a Youtube channel? Decide what the best mediums are to communicate to your audience. Are you developing a podcast series?

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. You’re really going to need have rich content that has been developed for very specific niche audiences and promote heavily through social media, email, and possibly paid search.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. You’re really going to need have rich content that has been developed for very specific niche audiences and promote heavily through social media, email, and possibly paid search.