Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started. Like this post?

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles. In that case, here’s a checklist to get started: Facebook (page and personal). Step 2: Do a branding check.

Social Media 144

Social Media Business Media Profiling 144

Biznology

MAY 16, 2016

Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience. Setting keywords will only get you so far, but reaching a local audience requires you to let Google know which people to direct to your pages. Photo by Revital via Shutterstock.com. Be the Broken Record.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives. Back in 2005, we mostly used the internet for browsing.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

OCTOBER 13, 2017

Rather than linking to a video you post on YouTube or Instagram , upload native video content on LinkedIn using the app. Monitoring which posts do better with your audience will help you understand how to continue posting the types of updates that your audience engages with the most. Use native content within LinkedIn.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Biznology

AUGUST 23, 2011

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. This is the Internet, an efficient [.].

Long Tail Marketing 80

Long Tail Marketing Twitter PR Social Media 80

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. Unlike YouTube, where [videos] get taken down because there was a song in it that you weren’t allowed to use, TikTok videos have staying power because their videos are legal and use legal sound.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

APRIL 22, 2015

Businesses and organisations looking to reach people online inevitably will need to turn to social media in order to be where the people are and capitalize on getting in front of your target audience. The nature of social media makes it very easy to segment and target your audience. Do you know the demographics of your target audience?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

DECEMBER 9, 2016

They are the audience and the characters. Use visual content, and make the story speak to your audience. Social media makes us more accessible to our audience. Consider ways to build your social media to target your audience. Would a YouTube tutorial from a designer really help them connect with you?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. 85% of the US internet audience watches videos online. 700 YouTube videos are shared on Twitter every minute.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

OCTOBER 22, 2012

This gives you guidance on their unmet needs and words to use in posts, tweet and blog titles so you know how to attract your audience. VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency. Views are turbo-chargers for your search rank, especially since YouTube is the #2 search engine.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

NOVEMBER 12, 2018

You can even push relevant social content based on what they are looking at on your website, like a YouTube review, or a Pinterest board with related images and ideas. Chatbots are a marketing tool, so they should be heavily tested and analyzed to determine what works for you and your unique website audience.

Marketing Websites 146

Marketing Websites Aggregators Opt-out Opt-in 146

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

OCTOBER 15, 2018

They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. Hence, this has become a new method that brands can use to reach and engage with their target audience. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

APRIL 19, 2012

The people in the audience asked great questions. Or YouTube. Don’t worry about whether you should be spending on paid search with Google or whether YouTube search grows even faster or whether Facebook does its own search. It’s the folks that don’t want to listen that are screwed. They paid attention.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

OCTOBER 16, 2017

Events for audiences and participation: Planetary “what’s hot now” takes you to the world’s best live entertainment every minute; like participate digitally in sunrise yoga on the beach in the Seychelles, cook with one of the world’s great chefs, and celebrate Carnaval in Rio. It closes the gap between consumers and their preferred vendors.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

NOVEMBER 26, 2013

After that, you need to consider what your real audience is. For the president, his audience was both online and offline. Slider Social Media Marketing denis mcdonough Facebook jay carney public relations social media soundcloud twitter YouTube' The thing that allows all of this to work is integration.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

MARCH 26, 2015

more views, 7x more comments, and 10x more likes on YouTube than their footwear competitors. For example, Adidas was able to receive 3x more views and likes on YouTube, and 2.4x Asking your audience to explicitly do something usually gets them onboard. It’s very difficult to get people to do things they aren’t already doing.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

MAY 22, 2015

When you want a place to drop your own links, find blogs that have an audience similar to your business. Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. Partner with them. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

MAY 6, 2014

I don’t know if I agree with this — I think it’s more like 990-9-1 — we’ve attained a culture that is getting further and further from being an actor and more and more comfortable in the audience. From Producers to Audience; from Hobbyists to Consumers. From Makers to Takers.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Yet the former hasn’t really captured mass attention, and the latter is focused on the niche (though big) audience of gamers. And entertainment?

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

Biznology

DECEMBER 12, 2013

They’re meant for YouTube and social media. Marketers will love it, because an interested audience is a profitable one. Now he and I have something in common to discuss the next time we both attend the same dinner party. Kidding, again!).

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

JULY 10, 2015

Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. If your company focuses their business in Asia Pacific countries, these tools help hone in on those audiences, languages, and cultural aspects. Paid Social Media Monitoring Tools. The price ranges from $39 to $99 a month. Like this post?

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

SEPTEMBER 4, 2015

As you will see, each of these social media actions does not involve the entire follower base, and successful results can be enacted from using very small audience samples. million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

OCTOBER 15, 2015

Target Audience and Desires – There are many young, religiously ardent Muslims who feel alienated by life in the West, are looking for purpose and adventure, and are vulnerable to ISIS invitations to build a puritanical utopia and support jihad. .

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

OCTOBER 7, 2015

One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Quora is a well-known question and answer site. and Answers.com.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

MAY 7, 2012

You build the page and embed SEO-enhanced YouTube videos into it. Using the methods I outline in an article in the current issue of Contents Magazine , keyword demand and audience analysis help you understand how to prioritize your content efforts. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MAY 20, 2010

And someone from the audience asked a great question, "Can experimental marketing alienate your customers?". If your insurance agency is considering a titillating ad to run on YouTube, I might say, go slow. I spent lots of time hammering away at how to do it wrong quickly, how to experiment in marketing, and how to measure the results.

Paid Search Agency 80

Paid Search Agency Wikipedia Advertising Agencies Internet Marketing 80

Biznology

NOVEMBER 11, 2013

MARKETING IS NOW A CONVERSATION, NOT A MONOLOGUE: The old marketing paradigm was to “Push” messaging through clutter to breakthrough to your audience. That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

MARCH 20, 2018

“There will always be blogs that are out of your league and your target audience. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 10, 2020

And as you know your target audience will see your ad, you may as well increase the visibility on all engines and all social networks. YouTube is no doubt at its all-time high when it comes to popularity. If your company does not have a YouTube account, the time is now. Life is canceled.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

FEBRUARY 23, 2012

As I mentioned in my last Biznology post , some things over the Internet work because of the sheer size of the audience. Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

FEBRUARY 8, 2013

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Believe me, most likely they are just as bad as yours.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

DECEMBER 14, 2020

Efforts to identify the issues of greatest importance to your audience will be well rewarded. You may not have a blog, an email newsletter, a podcast, and a YouTube channel, but you’ve still probably got content that spans the gamut of media from written word to audio-only to video even if not all of it is on channels you control.

Content Marketing 163

Content Marketing Content Curation Advertising Mediums 163