Remove audience

B2B Marketing Traction

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You don’t want to annoy your target audience of business people with fluffy marketing, right? How much does your marketing appeal to your audience’s emotions? Do you want to engage better with your audience? You have a business that sells to other businesses, so you plan to keep your marketing business-like.

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. More and more audiences (especially younger generations like the Millennials) want it. …to digital marketing, that is. The evidence exists. So, what are you waiting for?

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Are we marketing to the right audience? Your audience can change. Or, maybe while you were busy with day to day activities, maybe your primary audience moved! Is there a new way of reaching our target audience? Do they have an Instagram or YouTube presence and you don’t? ( What is our competition up to?

Planning 100
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4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach. ” 3.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Make sure that your web site is attractive and compelling to your target audience.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. Social media is not a panacea , but it is essential to B2B marketing success.

SWOT 100