Remove audience work

Digital B2B Marketing

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Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? Those that say it does work point to case studies or audience research showing usage of the channel is high.

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3 Common Problems with B2B Marketing Personas

Digital B2B Marketing

Understanding your audience is critical, and personas are one of the most effective solutions, right? Unfortunately, many B2B marketers are working with personas that do more harm than good. B2B personas should illuminate your audience and provide a clear roadmap to relevance in your marketing.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Ok, here are how the numbers work out for different banner approaches targeting enterprise B2B audiences. Retargeting works for two reasons other banner tactics cannot replicate: It is your exact audience and they are already aware of you and have engaged with you. Banners don’t drive leads. Remember that.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Use Your Own Audience Data. Data is one of the keys to modern online advertising, take full advantage of the audience data you already have in house. InText Ads.

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The Dark Future of Native Advertising

Digital B2B Marketing

Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Today, the price of attention is talking about what your audience cares about. Native publishing is the clear solution.

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A Nontraditional Application of Triberr: B2B Marketing

Digital B2B Marketing

I believe as marketers and as individuals, we must serve our connections or audience if we have any desire to maintain and grow them. If my goal was to promote Babcock & Jenkins , the agency’s work would be more prominent on this blog, but my overall activity would be very similar. It is a lightening rod application.

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Your planning is based on your target audience, but you are measuring activity from everyone. About Eric Wittlake.