Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

JANUARY 30, 2024

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

MARCH 11, 2024

How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? You need to determine why a target audience isn’t making the contact you need. They punish brands who fail to produce content that’s actually valuable and relevant to their target audiences.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. It’s crucial to adapt to these changes, understanding that what worked in the past might not yield the same results today.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. From audience targeting to distribution and optimization, AI tools can help ensure content reaches and resonates with the intended audience, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 313

Social Media Social Marketing Planning Tips 313

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Using your database effectively will guide your marketing efforts to hit the jackpot, aka, your business goals.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Versium

MAY 13, 2020

Tactics to combat marketing difficulties during a global pandemic The COVID-19 pandemic has driven a huge segment of our workforce into their homes. Many companies are feeling the weight of these recent worksite changes; leads are down, meetings are falling through and getting clients or prospects on the phone is difficult.

Segmentation 59

Segmentation Tactics Marketing Prospects B2B 59

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Positional will help you make the right content for your specific audience segment(s). Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Content Marketing Institute

APRIL 11, 2024

But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years. Content creation gets a lot of attention.

Process 97

Process Content Product Companies 97

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Zillow decided to take things a step further by tapping into audience insights, taking their content beyond the surface level of housing. What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Users flock to LinkedIn seeking work opportunities and network growth. It makes sense. So, what should you look for?

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work. Get inspiration from your audience Use social listening to deepen your customer knowledge.

Keywords 98

Keywords Template Analysis Barriers 98

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience.

Social Media 154

Social Media SEO Cost Per Click Media 154

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. Anyword, not just a tool but a partner, empowers teams to work smarter, faster, and achieve impactful results.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Content Standard

APRIL 19, 2024

Struggling to cut through the noise and reach your ideal audience? With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 89

Enterprise Management Design Work Management Brand Identity 89

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Square 2 Marketing

APRIL 16, 2024

The work you put into your content strategy to develop valuable assets is paying off. It’s time to take that value and use it to reach an even broader audience. You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations!

Content 95

Content Conversion Rate Relevance Conversion 95

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. Aligning SEO content with audience intent and brand priorities Too often brands create content targeting the right keywords, but the wrong searches. The result is wasted time and effort.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Spiralytics

FEBRUARY 7, 2024

How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. But that doesn’t mean you can rely on them for everything.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. A note on size.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. It should work hand in hand with other content marketing initiatives. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Stevens & Tate

MARCH 7, 2024

Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence. Engagement and Interaction : Social media stands out for its unique ability to foster immediate and direct interaction between brands and their audiences.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

FEBRUARY 1, 2024

I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. The first thing a comedian must do is connect with an audience. This reassures the audience. It tells them they are in capable hands.

Tips 102

Tips Conference Act-On Rules 102

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Your audience will be able to tell if AI cranked out your content without any of the above considerations and your campaign will suffer.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. Audience demographics and brand relevance Your target audience is your north star.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. However, it’s important to approach retargeting with a strategic mindset.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82