Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

JANUARY 19, 2012

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. According to Wikipedia, Ford has 164,000 employees.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

DECEMBER 10, 2013

You need to meet an information or entertainment desire of your audience and you have to become recognized for it. Your content doesn’t just need to be valuable to your audience, it needs to be more valuable than all of the other similar content competing for their attention! You Didn’t Focus on Audience Development.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. The question is, are you delivering convenience for your audience at every stage of the the buying process? In short, it means you are going out of your way to make buying convenient for your audience.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100