Remove audience
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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. The target audience, apparently, was people who already understood the product. Here’s a way to find out: go read the Wikipedia page for your product. Good content marketing educates the customer.

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?

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Wikipedia Is No Authority–By Design

B2B Memes

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” Wikipedia, I think, operates on this principle.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Wikipedia links – Involves providing additional resources and information to Wikipedia pages related to your business or industry. Be sure to add value to articles first; any attempt to even appear to use Wikipedia purely as a link-building method will be swiftly met with hostility by the cabal of Wikipedia senior editors.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. You have to know your audience.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Test campaigns – How to test different campaigns on the same audience. Use of samples – How getting samples into people’s hands can increase sales. Getting distribution – Hopkins lays out how to get national distribution by starting small. Negative advertising – Will it help your sales?