Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. The following items are the pieces I’ve found to be the most critical to include in your YouTube video formula. They like people.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. at least once. Let’s dive in.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Contently

JULY 6, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. You need a YouTube channel with consistent branding, design, and audience expectations.

Youtube 103

Youtube Advertising Channels Ad Building Television marketing 103

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. And, you’ve already tested the content on social, so you know that it works and resonates with audiences. When you think of TikTok, what’s the first thing that comes to mind?

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Barriers Brand Identity Branding Content 127

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

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Distribution Youtube Facebook Video Marketing 99

Marketing Insider Group

JUNE 10, 2015

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. He presented his thoughts at NewsCred’s 2015 # ThinkContent Marketing Summit to a packed crowd to help them figure out “How Understanding Consumer Behavior Can Help Connect You to Your Audience.”

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Youtube Curation Viral Marketing Stats 100

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

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Campaigns Top of Funnel Best Practices Marketing AI 100

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Contently

JANUARY 20, 2023

Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. The campaign was informative, inspiring, and relatable to the audience. Take the ice bucket challenge as an example.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re kind of playing on that exclusivity factor, going after niche audiences. And YouTube, for sure, I think it’s underutilized for B2B. public broadcast models. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Slice up audio and/or video sections and turn them into short-form videos. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. 8 Types of CTAs you Should Be Using in Your YouTube Channel. or “Watch my next video!”, million subscribers.

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Youtube Advertising Channels Lead Scoring Lead Ranking 73

Convince & Convert

FEBRUARY 11, 2016

The Evolution of Dance (and YouTube). Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. so he chose YouTube as his video service because of its user-friendly layout. ” —@judsonlaipply.

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Youtube Viral Marketing Content Video Marketing 83

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. But some places are better than others depending on your industry and audience. However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? For example, influencers have pretty much taken over TikTok and Instagram.

Media 94

Media Viral Marketing Case Studies Youtube 94

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary.

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B2B Youtube Top of Funnel Verticals 118

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Social Media 101

Social Media Features Media Curation 101

Marketing Insider Group

MARCH 16, 2023

And when you know your true personality, you can embrace it and be more authentically you as you engage with your audience. Not only did they flip an ages-old business model (the traditional hotel) on its head by just existing, but they made their content totally about their target audience. A wise and brainy Ravenclaw?

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Marketing Agencies 2 Lead Ranking Content Work Management 232

Martech

FEBRUARY 6, 2024

With these ads, brands are offering their audience comfort and stability with established icons. “I Following a seeming endless wave of disorienting global events, the audience is ripe for a return to traditional symbols and comforting humor.” The superstar will likely have a super impact on the audience and the brands she works with.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Sprout Social

JANUARY 23, 2024

Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. The campaign’s YouTube video received 282,000 views and their TikTok post received over 3.3

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Brand Identity Branding Communities Viral Marketing 111

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Of that audience, 2.7

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Ethics Social Media Trends Copyright 121

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Ocean Spray also seized this viral moment to rebrand.

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Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one. And it can be.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

MARCH 16, 2022

If livestreaming is a part of your video strategy, using Facebook’s Live video metrics can help you refine your approach to live audience. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Card clicks.

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Video Marketing Youtube Click Rate Allocation 125

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. Storytelling in marketing involves crafting narratives that resonate with the audience. Relatability is part of the reason stories create connection.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123