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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

With these new dynamics in place, it’s never been more critical to take a data-driven approach to your social publishing strategy to ensure you’re reaching your audience in the right place at the right time. Powerful tools to optimize audience engagement. — Val Vesa (@adspedia) September 7, 2018.

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Should Your Content Be an Infographic?

Brandpoint

Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. It’s when your audience values the information enough to share it on social media. Am I informing or educating the audience?

VALS 156
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Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

Overall campaign strategy and multi-channel awareness of content, visuals, calls-to-action, and audience segmentation. Val Geisler. Forward-thinking mindset in goal creation, continuing the campaign past initial launch, and setup of post-campaign review session. Amanda Kukkola. Amber Molina. Brittany Woodell *. Sarah Fargusson.

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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Also called big rock assets or lead magnets , these long-form pieces are desi gned to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand. Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. With the growing popularity of Instagram B2B marketing , using Instagram ads can be an effective solution for business-to-business companies that want to stand out from their competitors and grab the attention of their audience on the platform. Reach the right audience. What could be improved?

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Email inspiration: 16 places to look for exciting email examples

Litmus

Just because you liked it doesn’t mean the senders’ entire audience did, too. The Open Rates Newsletter from Val Geisler. You just saw a really cool interactive email in your own inbox, and it blew your socks off. But what you don’t know is how it actually performed. Want more ways to improve your newsletters? Phrasee’s newsletter.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference.