Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Whether you want to tell a powerful story, make people laugh, or show viewers you understand what they’re facing and have the tools to help, you can – with video. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Search Engine Journal

NOVEMBER 21, 2022

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.

Tools 105

Tools Business Organization Content 105

Content4Demand

FEBRUARY 12, 2021

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. The capabilities of these tools build on social listening and add live context to traditional buyer profiles and personas. Buzzsumo is an audience listening tool focused on what’s trending.

Tools 90

Tools Ideal Customer Profiles Aggregators Advertising Agencies 90

Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. And there’s a good chance you’re not using it. It’s versatile, too.

SMS 350

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 350

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? We break down a variety of YouTube tools that can help you do exactly that. YouTube editing tools. Below are some YouTube editing tools that make it easier to put together content that sticks to the various social media video specs out there. YouTube thumbnail and graphics tools.

Youtube 104

Youtube Tools Social Media Keywords 104

Webbiquity

AUGUST 4, 2020

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Content Marketing Institute

DECEMBER 15, 2021

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.

Tools 134

Tools Content Search Marketing Content Marketing 134

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. The tool shares if a topic is hot, building traction, or declining. Image Source 2.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

JUNE 29, 2021

Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. Without SEO auditing, you risk giving your competitors an edge and sending your audience to outdated content. Glean insight into what your audience is searching for.

SEO 354

SEO Tools Keywords User-Generated Content 354

Marketing Insider Group

JANUARY 2, 2023

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Although, easy to read content is subjective to your audience. How Readability Tools Can Be Misleading.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Marketing Insider Group

JULY 25, 2023

Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? and ClosersCopy are top AI content writing tools for copywriting.

Marketing AI 196

Marketing AI Budget Programs Tools Copywriting 196

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience? Facebook Lookalike Audiences.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 116

Marketing AI Tools Enterprise Management B2B 116

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. As a marketing team, you need tools to help. And there is nor shortage of tools available on the market. Drip campaigns. Abandoned cart emails. Reactivation campaigns.

Email Marketing 127

Email Marketing Automation Tools Planning 127

DealSignal

APRIL 17, 2024

This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Marketing Report 95

Marketing Report Tools Content Marketing Content 95

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Martech

SEPTEMBER 6, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Similar audiences. Custom audiences.

Advertisements 108

Advertisements Advertising Paid Search Agency API 108

Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns. Understood?

Budget Programs 106

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 106

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 112

Multi-Channel Ad Exchange Work Management Acquisitions 112

Liveintent

JUNE 23, 2021

Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. Ready to start building Lookalike Audiences right now?

Acquisitions 115

Acquisitions Design Advertising Agencies Mobile Advertising 115

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Demographics 119

Demographics Startups Customer Surveys Tactics 119

Martech

OCTOBER 12, 2023

The more tools the better when it comes to dealing with consumer identity challenges. The post InMobi launches new identity resolution tool appeared first on MarTech. The platform promises to maximize content personalization while upholding data privacy and user consent. Why we care. Get MarTech! In your inbox.

Tools 116

Tools Mobile Advertising Privacy Mobile Marketing 116

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

DivvyHQ

JUNE 12, 2023

Are you giving your target audience the experience they crave? Discover how constructing audience personas can boost your content strategy and improve your search engine rankings. Learn why understanding your audience's characteristics and needs is essential in delivering high-quality content.

Ad Building 64

Ad Building High Quality Lead Planning Marketing & Strategy 64

Benchmark Email

JANUARY 3, 2024

Staying connected with your audience is important for every industry, including the manufacturing sector. Email marketing remains a powerful tool, offering a direct line to clients, suppliers, and partners. But to harness its full potential, regular email list maintenance is essential.

Advertising Benchmark 86

Advertising Benchmark Advertising Agencies Cost Email Marketing 86

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Conduct a survey in the marketing department on tool preferences and process issues.

Tools 95

Tools Work Management Planning Ideal Customer Profiles 95

SocialPilot

MARCH 12, 2024

So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. That is why mastering the art of scheduling a reel on Instagram is necessary if you are aiming to win your audience. How to Schedule a Reel on Instagram?

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Uncover important insights about your audience.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Valasys

JUNE 4, 2020

The new Retargeting and Audience Network tools from LinkedIn will make it easier for marketers to extend the reach of their campaigns via ‘trusted’ third-party apps and sites. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72