Martech

OCTOBER 23, 2023

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Brand Identity Branding 123

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Linkedin 77

Linkedin Paid Search Agency Ads Campaigns 77

Stevens & Tate

FEBRUARY 3, 2023

The following are a few reasons why television ads can still play an effective part of your marketing campaign. Live sports games broadcast on TV are still an enormous draw and an excellent way to reach certain audiences. Plenty of people still watch TV even though viewership has declined over the past decade.

Advertisements 118

Advertisements Advertising Effectiveness Television marketing 118

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Aiming at a general audience. But because it was such a box office hit, generating nearly $470 million on a budget of around $60 million, many marketers have taken the wrong lesson from it: that targeting a general audience works with a large enough budget. Here, consider the platform’s audience and its content tendencies.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

SocialPilot

MARCH 12, 2024

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. Key Takeaways: Strike a buzzword that your audience can relate to Deliver what your audience wants from your brand 4. The campaign communicates its value proposition across television, print, radio, and digital platforms.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

Ads 114

Ads Ad Frequency Television marketing Deep Linking 114

Marketing Insider Group

APRIL 21, 2020

That’s a clear advantage over mass media tactics, like television and print ads. The most popular type of digital ads, programmatic display ads, can be aimed at specific audiences. But performance videos go a step further: They’re cast with actors and actresses who reflect and engage their audiences. What about user-centricity?

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Convince & Convert

JULY 24, 2019

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. They don’t think of those channels in aggregate as “television programming.” Audience(s).

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Choozle

NOVEMBER 9, 2021

During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Connected TV (CTV) ensures you can align your brand with the festivities while reaching highly engaged audiences. Why you should consider connected TV.

Television marketing 80

Television marketing Advertisements Advertising Profiling 80

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Advertising Agencies 115

Advertising Agencies Cable Television marketing Media 115

illumin

OCTOBER 30, 2023

Between the great tunes and festive dancing skeletons this ad does a great job of grabbing attention and getting its audience in the spirit. It’s also an ideal length, running long enough for the song to get stuck in the audience’s head, but not so long they lose interest.

Ads 105

Ads Best Practices Television marketing Advertisements 105

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Cable 103

Cable Broadcasting Television marketing Guidelines 103

Contently

OCTOBER 14, 2020

More importantly, they pointed to the way I found my audience by declaring who I was for—and who I was not. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. Summit High: Hollywood for Washington, D.C.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

AUGUST 18, 2020

Our world is full of communication: people chatting to us, the relentless flow of new information to our email inbox, meetings, phone calls, television, WhatsApp, and more. Quick Takeaways: When we think about communication, we tend to focus on the communicator rather than the audience. Relevance and Value. Questions are Powerful.

Planning 327

Planning Activities Paid Search Agency Marketing Agencies 2 327

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Marketing Insider Group

NOVEMBER 28, 2022

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Speak an ugly lie and your audience will reward you with anger. Tell a powerful story, share an interesting fact, solve a real problem, and your audience pays you with their attention and focus.

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Knowing how to stand out, while engaging with audiences is crucial. billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Martech

AUGUST 17, 2023

Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Clicks Daily’s AI-powered platform delivers targeted messages directly to all in-home connected smart devices including televisions.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Digilant

JANUARY 17, 2024

How can advertisers leverage CTV to reach and engage their audiences throughout the entire funnel — and not just for awareness? Television advertising has long served as the ultimate awareness medium due to its extensive scale. cord cutters” and other digital users).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. It’s not enough to take creatives used for television or web and port them over to in-app as-is.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Martech

JANUARY 20, 2022

Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The free-to-stream package includes over 20 Spanish-speaking channels, available to audiences in the U.S., audiences, they will be able to access programming not available through other OTT services.

Bundling 114

Bundling Paid Search Agency Ads Ad Exchange 114

The Marketing Blender

NOVEMBER 30, 2022

Reach a wider audience with minimal effort. And, thanks to the power of word-of-mouth marketing, your message can spread like wildfire, reaching an even wider audience. Other forms of marketing, such as television or print advertisements, can be quite expensive. Greater engagement with your target audience .

Social Media 104

Social Media Social Marketing Allocation Media 104

Martech

MARCH 16, 2023

These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TransUnion claims that customers have reported a 40% reduction in duplicate CRM records and a 30% increase in conversions from higher-performing audiences.

Marketing Management 94

Marketing Management Advertising Agencies Psychographics Paid Search Agency 94

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Convince & Convert

MARCH 8, 2017

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. This is also how television conglomerates operate. Audience(s). Here’s how it looks in chart form.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Biznology

APRIL 22, 2021

Differentiation lets you tell a more compelling, cohesive story Differentiation lets you simplify your message It’s important to keep in mind where and how your audience is consuming your content. As well, he is the Executive Producer of a number of nationally broadcast documentary programs on public television. Key Takeaways.

Trends 104

Trends Media Broadcasting Television marketing 104

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. viewers tuned in to the final match on television. However, reaching audiences on television alone can be a costly endeavor.

Television marketing 52

Television marketing Broadcasting Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content. viewers tuned in to the final match on television. However, reaching audiences on television alone can be a costly endeavor.

Television marketing 52

Television marketing Broadcasting Paid Search Agency Advertising Agencies 52

Valasys

JULY 26, 2023

Recognizing the strengths of both domains and astutely combining them can create a marketing strategy that resonates deeply with audiences, cutting through the noise in an increasingly cluttered marketplace. Print ads, billboards, direct mail, and television commercials are examples of traditional marketing that have stood the test of time.

Television marketing 52

Television marketing Paid Search Agency Marketing & Strategy Domain 52

Digilant

AUGUST 30, 2023

This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content. The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Choozle

NOVEMBER 9, 2021

During the winter season and Q4, there are naturally many more people who are spending their time inside and watching television on their favorite streaming services. Connected TV (CTV) ensures you can align your brand with the festivities while reaching highly engaged audiences. Why you should consider connected TV.

Television marketing 52

Television marketing Advertisements Advertising Customer Surveys 52

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging. Let’s talk transparency.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

JUNE 2, 2021

We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience. Satellite and internet streaming services now span language and cultural borders.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104